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Brandwright Strategy is dedicated to building strong brands to help advance causes, organizations and businesses that make our world a better, healthier, and more vibrant place.
Brandwright Strategy, founded by Suzie Wright, is dedicated to building brands that make our world a better, healthier, more vibrant place— whose goal it may be to cultivate positive, social or environmental change through their products or services.
Reshaping best practices utilized in corporate & consumer branding, we offer a compact, yet robust process, designed to cater to the needs, compressed timing and reduced budgets that are a reality today. The greatest benefit to our clients is changing the way they think about branding; understanding their brand through its fundamental values and its most compelling messaging.
Our unique approach will align stakeholders, generate greater, more meaningful brand awareness and fuel business growth. It will shape your culture and manifest your organization’s mission, like never before.
So what does all this really mean for your brand?
Lasting impact. Sustainable growth.
The right stuff
The right approach is key to addressing your challenge. Let us customize a proposal for your needs, timeline and budget:
Brand Strategy processes to evaluate, define and articulate your brand—setting the course for success
Brand Identity Design crafting a memorable brand experience in print, online and in environments
Brand Architecture assessing stretch and shaping a relevant stable of products or services
Content, Messaging & Naming honing key messages and compelling names to tell your story
Brand/Product Innovation generating new solutions viable for consumers, commerce and manufacturing
Package Design strategies and packaging for mass retail, e-commerce and specialty channels
Website Design & Coding bringing brands to life digitally
Digital Marketing including SEO, Social Media, Paid Advertising, and Data Analytics
Video creative and informational ways for your brand to connect more personally
Why Brandwright?
Leveraging a 30+ year career in corporate and consumer brand design (branding everything from underwear to tofu and more), Brandwright takes pride in two very personal values:
1) doing things right
2) doing the right thing
In these ideals Brandwright brings to light two of life’s simplest and greatest gifts, the chance to do excellent work, that is worthwhile.
Brandwright’s key goals are:
to use the power of branding to help organizations strengthen their brand, marketing and impact for increased sustainable growth
make branding simple and easy
effect measurable results
Just right
Our goal is always to articulate and express your brand’s best self in a way that is relevant, memorable and undeniably yours. Brandwright is well-connected to a talented network of designers and strategic partners. This enables us to hand-select an expert team for your needs that will perform at measurably lower rates than those found in large agencies. Because economics and technology are changing the ways in which we work so dramatically, traditional methods are making way for smarter, more creative, and more affordable choices. Brandwright embraces these without compromising on excellence.
Brandwright recognizes the financial challenges many businesses and nonprofits face. We work hard to find the sweet-spot between what you need, what you don’t, and cost-competitive ways to get it. We've reshaped best practices with real-world sensibilities.
the right stuff
"Suzie was instrumental in the development and execution of Ursuline Academy of Cincinnati's powerful brand promise: Voice. Values. Vision. Her expertise in branding combined with her creativity, enthusiasm, passion and professionalism transformed what could have been a painstaking exercise into an experience filled with energy, self-reflection and confidence in the end product. Suzie was extremely easy to work with as she facilitated a process that spurred creativity and collaboration. Her brand definition model provided a format for sharing ideas and concepts, effectively and efficiently synthesizing 118 years of history and culture into three “Wright” words. Thanks to Suzie the entire UA community can communicate the Ursuline experience in those three very important words." ––– Sharon Redmond, President, Ursuline Academy
“Suzie worked with us to build a new brand for Cincinnati Works, a nationally recognized organization devoted to overcoming poverty. She quickly immersed herself in our business to glean insights, then skillfully guided us through the process of defining our key brand elements and core messaging. Applying her expertise and creativity, she crafted a brand equity framework that was spot on. Suzie provided strategic insight to help build our brand and helped us successfully translate and communicate it across multiple functions in our organization. Suzie was a pleasure to work with. Her professional and engaging style established trust and invited collaboration from all involved. Her leadership, expertise and strategic approach gave credence to her work and inspired confidence in the final solution.” ––– Peggy Zink, President, Cincinnati Works
The right time
The time is right to learn how to leverage your brand to influence more effective marketing, fundraising or growth as the case may be to advance your organization and its impact. We know the power branding has in our corporate/consumer-driven world. Imagine what is possible when the same fundamental principles are put to use in nonprofits, social enterprise, business-to-business and other for-profits.
Great products, services and causes need great branding now more than ever. Strategic branding can play a critical role in development but is often left out of even the most comprehensive of strategic plans. Please contact Suzie at Brandwright to find out how we can help. Please call: 513-348-2315 or e-mail: suzie.wright@brandwrightstrategy.com